The ProTarmac Label is a brand of the company ESTRADS.

Founded in January 2020, ESTRADS is an independent international labelling company.

Jean Michel Samoyau, Chief Executive of ESTRADS, has 25 years of career experience in strategy, marketing and communication consulting which have allowed him to gain a firm grasp of all the communications and development challenges of firms of various sizes in several business sectors.

The idea of creating the ProTarmac Label came to him when he was conducting his various duties among sector stakeholders in the course of discussions with various airport operators, flying club presidents, maintenance companies, DGAC and FFA members…

Detecting the needs of airport professionals appeared an obvious strategic and marketing response, leading to the creation of the company ESTRADS and the ProTarmac Label to address the various requirements of these firms.



Jean-Michel SAMOYAU – Chief Executive

  • IHEDN AED 54 (Institut des Hautes Etudes de Défense Nationale)
  • Student in Armament and Defence Economics (AED)
  • HEC Executive MBA
  • HEC Master Aeronautical Engineering
  • CNAM – Conservatoire National des Arts et Métiers – DESS (postgrad) Marketing
  • LIBS Lincoln International Business School – Master
  • Marketing and Strategy Expert
  • Lieutenant-Colonel in the Army Reserve (Higher Military Studies Division)

Annick Voituriez

  • DESS Statistical and Digital Engineering. Mathematics and Statistics – University of Lille 1
  • Master’s in Mathematics, Engineering Speciality, University Lille 1
  • Datamining expert
  • Coordination of activity and collection of statistical processing