COMMUNICATION
SUPPORT
The companies holding labels are showcased through:
- Interviews with the companies
- Profiles of individuals behind specific projects
- The promotion of high-potential initiatives
TARGET AUDIENCES
New recipients of labels will be presented and their practices publicised towards a range of target audiences:
- Journalists
- Industry professionals
- The general public
- Future professionals
ALL AROUND COMMUNICATION
Each label holder benefits from wide-ranging promotional actions:
- Publication of a monthly newsletter
- Circulation of regular press releases
- A dynamic presence on social media
- Mentions on the website
- Participation in the sector’s trade shows
- Regular media presence
- Presentation at the ProTarmac Awards gala dinner
LE CLUB
Firms earning the label also gain access to the ProTarmac Label Club, a network of companies bringing together firms that share similar values.
This club is run in association with our partners and features a range of activities: talks, workshops, breakfast meetings, etc.
EVENTS
MONTHLY BREAKFASTS
These breakfasts offer an opportunity to learn about the latest developments in the life of the label and discover the companies which have most recently earned the label. This is an exclusive opportunity for discussions between label holders and future applicants.
Round tables are organised to get up to speed on the most innovative policies and present first-hand accounts from label-holding firms.
THE PROTARMAC AWARDS
The year’s headline event is the gala evening organised on the occasion of the ProTarmac award ceremony. This event is your chance to invite your employees and clients, and therefore let them know about the corporate responsibility policy and approach you have set up in your organisation.
This federating event will enhance your company image.